Transactional Email: Capitalizing on Missed Opportunities
In this Forrester report, The Next Chapter For Email Marketing, VP and Principal Analyst at Forrester Research Shar VanBoskirk identifies opportunities for Enterprise organizations to move email marketing beyond digital versions of print ads and circulars, encouraging marketers to develop email as an integral component of the customer journey.
In this white paper, you'll discover:
How and why your ‘good enough’ email program is costing you market share
Why email is evolving away from offer-focused email campaigns and towards customer-driven marketing
The importance of transactional email in increasing lifetime value and inspiring brand loyalty
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Dyspatch is a leading email creation platform helping marketers deliver next gen interactive experiences. Build emails in minutes using pre-coded, responsive modules and boost results with dynamic, interactive content.
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